Shuyu Lin

Dr Shuyu Lin is the subject leader in business strategy at Fashion Business School, London College of Fashion. Her expertise lies in value creation and capture in innovation ecosystems. She is currently exploring transformative value creation mechanism in the context of social innovation addressing individual and social well-being, as well as investigating the role of creative businesses in tackling societal challenges and creating positive social impact. Contrasting with the firm-centric value creation, Shuyu’s research concerns stakeholder-focused value co-creation that emphasises on social and cultural value creation featuring a collaborative setting across a wider range of sectors in the creative economy.