Shahpar Abdollahi

Senior Lecturer in Marketing Branding Strategy

London College of Fashion

University of the Arts London, LCF, The Fashion Business School 105 Carpenters Rd.,, London, E20 2AQ, United Kingdom

TEACHING INTERESTS

Established academic with a PhD in Management Science (KCL).

Established in the field of Strategic Business, Fashion Marketing from both branding and sustainability perspectives.

New product development, innovation, and network theories.

Shahpar has extensive teaching in various higher education institutes in the UK.

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RESEARCH-BASED DEGREE SUPERVISION
Another Kind of Virtual Influencer? Mapping the Ecosystem of the Contemporary Virtual Influencer Industry in China
13 Jul 2026
Gu, Muzi
RESEARCH-BASED DEGREE SUPERVISION
Luxury in the Age of AI: Reimagining Luxury Fashion Heritage Brand Storytelling Through the Dual Lens of Human and Artificial Creativity
22 May 2025
Karapetyan, Shushan
RESEARCH-BASED DEGREE SUPERVISION
A study on understanding Consumer and Organisational Perspectives towards Immersive Technologies and Developing Smart Immersive Strategies for Fashion SMEs in United Kingdom.
17 Mar 2022
Ali, Kiran
RESEARCH-BASED DEGREE SUPERVISION
Potentials of Generative AI Chatbots in Narrowing the Green Gap in Gen-Y Sustainable Clothing Consumption
23 Sep 2021
Yao, Viviane