Iulia is an interdisciplinary artist and technologist with a keen interest in social phenomena that arise in the face of increased automation and algorithmic living. Her work delves into the intersection of technology and society, exploring the co-construction of meaning in human-AI interaction. In particular, she focuses on the relationship between anthropomorphic features and anthropomorphic perception in the design of AI systems.

She further develops these ideas through her role as Programme Director of Creative Computing and Robotics PG courses at the University of the Arts London. Additionally, she holds Visiting Senior Lecturer positions at the Royal College of Art and Imperial College London. Iulia earned a Microsoft-sponsored PhD in AI design, an M.A. from the Royal College of Art, an M.Sc. from Imperial College London, and a BArch from Nottingham University.